Nissley Vineyards is set to join the growing list of regional wineries selling its canned product.
The Lancaster County producer, located in Bainbridge off Highway 441, will pour samples of its new canned wine at the inaugural craft show it is hosting starting at 11 a.m. at 5 p.m. on Saturday. This event is free.
What will be called its line of canned Kiss wines will include three flavors: strawberry, peach and blueberry. These sweet and sparkling treats will be available to purchase, eat in or take out, and the first 100 guests to purchase Kiss wine will receive a free koozie (one per person). You can register at this link to attend the event, which will feature over 20 Artisan Vendors.
Canned wines have gained momentum nationwide in recent years with a marketing argument built around their mobility. Only a few years ago, Old Westminster Winery in Maryland was bringing canned wine to the area. Others joined us, from Willliam Heritage Winery in New Jersey in 2018 to Adams County Winery, located near Gettysburg, last month.
Jonas Nissley, vice president of the winery, said Monday she “wanted to create a product that would appeal to both sweet wine drinkers and wine drinkers who aren’t always drawn to sweet wines, but want something. something very cool, refreshing and practical in summer. In fact, we and two other wineries in our regions will be the first to market the cans, so other wineries have come to us to see what we’re doing. Our region offers so much to do outdoors. The cans offer the possibility of taking wine on the go and tasting it with a activity vs just enjoy it at home. Plus, the smaller serving size can be appealing if 1 or 2 people don’t want to commit to drinking a whole bottle of wine.
Nissley said the winery has canned 800 gallons of strawberry, 600 gallons of peach and 600 gallons of blueberry, and hopes to distribute its cans to grocery stores and Fine Wine & Good Spirits stores in addition through its own wine merchants and agricultural cellar in Bainbridge.
Iron Heart Canning Co. of New York took care of the packaging. “The equipment to be canned is very expensive,” said Nissley. “We tried to find a profitable local option, but we couldn’t do it. “
Although the target market is a combination of Millennials and Gen Xers, Nissley said some of the research data has shown interest from baby boomers as well. Time will tell, he noted.
For the thousands of people who attend the annual summer concerts, Kiss cans will be available for purchase. This will mark 37 years of concerts, with 10 groups on the program starting June 29 and continuing every Saturday evening until the end of August. “I expect them to be a big hit,” Nissley said. “The convenience is unbeatable and the flavors are perfect for hot summer nights.”
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Other PennLive Stories on Lancaster County Wines, Wineries
A journey to wine roots: meet the oldest producers in the region
Lancaster County’s Grandview Vineyard: Here’s what to expect in year six
New vineyards allow Lancaster County Waltz to target growing wine club
Waltz Vineyards marks another first by winning Wine Excellence XVII
Nissley Vineyards’ Tipsy Tanks tasting evening recreating a blast from the past
